EmotionTrac
EmotionTrac is a legal technology company focused on transforming litigation through empirical jury intelligence and agentic AI. Through its mock juror focus group platform, EmotionTrac collects first-party data that helps attorneys evaluate liability, damages, witness credibility, and case strategy. Its AI-powered solutions enable law firms to convert juror feedback into actionable litigation intelligence, helping attorneys negotiate more effectively, prepare for trial, and make data-driven legal decisions.
- Category: Litigation
- Location: Location: Boynton Beach, FL
- Founded: 2017-01-01
- Total funding: 40000
- Website: https://legal.emotiontrac.com
Product & Features
- EmotionTrac provides insights into case valuations through independent audience feedback and emotional reactions.
- The Valuation Test offers a detailed report on perceived case worth based on quantitative survey data.
- Users receive a post-test report that highlights key moments in their case narrative for mediation or trial.
- The Litigation Test analyzes issues like fault percentage and damages, providing emotional analysis and valuation feedback.
- Custom reporting and Zoom debriefs are included for deeper understanding of case impact and jury alignment.
- The platform integrates human psychology research and AI-driven facial action coding to enhance legal strategies.
Notable Customers
- Parris Law Firm Trial Lawyers
- Morgan and Morgan Personal Injury Law Firm
- Romano Law Group Personal Injury Lawyers
- The Simon Law Group Personal Injury Lawyers
- Patrick Wilson Law
- S. McCorquodale P.C.
- Bison Law Firm
Founders & Team
- Aaron Itzkowitz — CEO
Recent News
- Norm Steiner on EmotionTrac - Confidence is Key! (2026-01)
- Michael Karp on EmotionTrac (2026-01)
- The TLTF Summit 2024 Startup Showcase: EmotionTrac (2025-01)
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Frequently Asked Questions
What is EmotionTrac?
EmotionTrac is a legal technology company focused on transforming litigation through empirical jury intelligence and agentic AI. Through its mock juror focus group platform, EmotionTrac collects first-party data that helps attorneys evaluate liability, damages, witness credibility, and case…
What does EmotionTrac do?
EmotionTrac provides insights into case valuations through independent audience feedback and emotional reactions. The Valuation Test offers a detailed report on perceived case worth based on quantitative survey data. Users receive a post-test report that highlights key moments in their case narrative for mediation or trial.
Who are EmotionTrac's customers?
EmotionTrac's customers include Parris Law Firm Trial Lawyers, Morgan and Morgan Personal Injury Law Firm, Romano Law Group Personal Injury Lawyers, The Simon Law Group Personal Injury Lawyers, Patrick Wilson Law, S. McCorquodale P.C..
Who founded EmotionTrac?
EmotionTrac was founded by Aaron Itzkowitz.
What category does EmotionTrac fall under?
EmotionTrac is a legal technology company in the (PoL): Litigation category.
Where is EmotionTrac based?
EmotionTrac is based in Location: Boynton Beach, FL.